Fred Rosen, who passed away at 88, transformed his father's liquor store, Sam's Wine and Spirits, from a basic shop into a celebrated destination in Lincoln Park, enriching the local beverage scene. He engaged customers personally, often shooting hoops at the store and encouraging staff to provide unparalleled service through tastings. His dedication not only attracted locals but also made Sam's a must-visit for out-of-towners seeking unique spirits. A former high school basketball champion, Rosen’s legacy continues to influence Chicago's beverage community, cementing Sam's as a prominent institution.
Fred Rosen transformed his father's liquor store into a destination in Lincoln Park, earning a reputation as one of the best in the nation through passionate customer service.
His vision, passion, and kindness touched the lives of many, creating lasting legacies in the Chicago beverage community and beyond.
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