Luxury fitness centers have expanded their offerings, catering to members who expect more than just a place to work out, seeking a comprehensive experience.
The pandemic pushed budget gyms like Blink Fitness towards bankruptcy, while luxury gyms like Chelsea Piers are thriving by engaging members more deeply.
With the rise of luxury fitness, there's a shift in how gyms are perceived; members want engagement and amenities, not just equipment.
David Tewksbury notes that luxury gyms like Chelsea Piers aim to provide an experience beyond mere exercise, creating a community and lifestyle.
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