"Gambling adverts featuring Sir Lewis Hamilton and a Chelsea FC logo have been banned for the likelihood they would strongly appeal to children. Adverts for two gambling firms, Kwiff and Betway, were banned after a complaint was lodged to the Advertising Standards Authority (ASA). A post on Kwiff's X account, seen in July, featured text stating: A potentially huge weekend for Sir Lewis Hamilton ahead of the British Grand Prix at Silverstone #F1. The Kwiff ad featuring Lewis Hamilton (Advertising Standards Authority (ASA)) The post contained an image of Sir Lewis and a banner across the bottom that featured an 18+ symbol and the BeGambleAware.org logo."
"From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging."
Independent requests donations to fund on-the-ground journalists covering issues from reproductive rights to climate change and Big Tech. Donations enable reporting without paywalls, supported by readers who can afford it. The Advertising Standards Authority banned gambling adverts from Kwiff and Betway for likely strong appeal to children. A Kwiff post referenced a "potentially huge weekend" for Sir Lewis Hamilton ahead of the British Grand Prix at Silverstone and included an image of Hamilton plus an 18+ symbol and BeGambleAware.org branding. A University of Bristol researcher complained that the ad included an individual likely to strongly appeal to under-18s. Kwiff said its data showed Hamilton appealed to older audiences and removed social media content displaying mainstream sportspeople. The ASA ruling underscores regulatory scrutiny of gambling marketing that may attract minors.
Read at www.independent.co.uk
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