"It's not unexpected for an automaker to reveal a new concept vehicle at a high-concept industry event. Given that IAA Mobility 2025 is currently taking place in Munich, car enthusiasts might expect to see some interesting proofs of concept there - and, sure enough, Hyundai chose that occasion to show off the Concept THREE, a compact EV designed to demonstrate potential features in upcoming Ioniq vehicles."
"In their announcement, Hyundai noted this vehicle's status as Ioniq's first compact EV. That it made its debut in Munich is no coincidence; this was part of a larger effort by Hyundai to tout vehicles coming to the European market. While it may frustrate some Stateside EV enthusiasts, the market for compact and subcompact EVs seems to be something that exists overseas rather than in the U.S."
"We can do a box Santa Fe and we can do a Minecraft-car Ioniq 5, we can do a streamline Ioniq 6, and people say 'Hyundai, that's refreshing,' because they're not all looking the same," Loasby told Dezeen's Nat Barker."
The Concept THREE debuted at IAA Mobility 2025 in Munich as Ioniq's first compact EV, designed to showcase potential features for upcoming Ioniq models. The vehicle employs an Art of Steel design language and emphasizes compact dimensions, practicality, accessibility, and emotional resonance. The reveal targets the European market, where demand for compact and subcompact EVs is stronger than in the U.S., and positions Hyundai to compete with offerings such as the BYD Dolphin Surf. Hyundai's design strategy embraces a wide variety of distinct styles to appeal to diverse buyers and support broader electrification goals.
Read at InsideHook
Unable to calculate read time
Collection
[
|
...
]