"We know we're in a fight for our lives in our industry, Jim Farley told journalists in Paris. There is no better example than here in Europe. The rapid rise of Chinese electric carmakers has put enormous pressure on European and US rivals, who have been slower to develop battery-powered vehicles. Manufacturers such as BYD and Chery have gained market share by producing well-reviewed electric cars at much lower costs than western manufacturers."
"Producing smaller electric vehicles cheaply has been particularly tricky for European carmakers, who have tended to focus their efforts on larger cars that have space for a bigger battery. The two cars announced on Tuesday will be based on Renault's Ampere electric car blueprint but will be designed by Ford and carry the US brand."
Western carmakers face intense competition from Chinese electric vehicle manufacturers that produce well-reviewed EVs at much lower cost. Ford and Renault agreed a partnership to develop two smaller electric cars and to explore van production, with the first model expected as early as 2028. The vehicles will use Renault's Ampere electric car blueprint, be designed by Ford and built at Renault's Douai plant in northern France. European manufacturers have found producing affordable small EVs difficult, while Ford has cut jobs and scaled back EV production amid weak demand and stringent carbon mandates.
Read at www.theguardian.com
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