At the New York International Auto Show, Genesis unveiled the X Gran Equator concept, a new model that may cater to the off-road electric vehicle market alongside a potential GV90 SUV. This comes as the brand pushes towards a more premium offering, with a focus on luxury sedans, SUVs, and innovative designs. While an electric SUV was expected, the introduction of the X Gran Equator signals Genesis's ambition to compete with established players like Land Rover and Rivian. The design features suggest it could be fully electric, enhancing the brand's portfolio of high-end vehicles.
Genesis continues to elevate its offerings with the X Gran Equator, hinting at an aggressive push into the off-road EV segment to challenge competitors like Rivian.
While the GV90 electric SUV was anticipated at the show, Genesis surprised with the X Gran Equator, showcasing their vision for luxury and performance in electric architectures.
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