"Hyundai made big plans for electric vehicles. But the worldspecifically, the United Stateshad other plans in mind. The Korean automaker went big on a family of EVs with long-distance range, class-leading fast-charging and exceptional style. And it even held up the U.S., its most important market, as the place where these cars would be manufactured. But it still got bruised by tariffs, the end of the EV tax credits and even an immigration raid in 2025."
"As the EV market shifts from wealthy early adopters to more mainstream customers looking for value, Hyundai certainly doesn't want to miss out. Photo by: Hyundai And as Korea's JoongAng Daily reports today, the Ioniq 3 could in some ways be Hyundai's most important EV yet. That's because it's targeted specifically at Europe, a market that's suddenly a priority as President Donald Trump's 15% tariffs on Korean-imported cars start to sting its bottom line."
Hyundai invested heavily in a family of long-range, fast-charging, stylish electric vehicles and planned U.S. manufacturing for key models. The company suffered setbacks from U.S. tariffs, the end of EV tax credits and a 2025 immigration raid, which hurt business in its most important market. Hyundai continues its EV push into 2026 with more affordable models, including the Ioniq 3, aimed at mainstream buyers seeking value. The Ioniq 3 is targeted at Europe to reduce exposure to U.S. tariff pressure and to compete against Volkswagen, Chinese brands, Renault, Stellantis and other newcomers.
Read at insideevs.com
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