Mercedes-Benz EQS sales are struggling due to its early market introduction, which has been deemed a mistake by the brand. Chief design officer Gorden Wagener expressed that the EQS was ahead of its time, designed as a progressive electric vehicle rather than as a luxurious chauffeur limousine, which high-end customers anticipated. The design diverges from traditional luxury aesthetics with its unconventional jellybean-like shape and advanced technology features. Moving forward, Mercedes-Benz plans to unify the EQS and S-Class in their next iteration to realign with luxury market expectations.
"I think the EQS is probably 10 years too early. It's a very, very progressive car and, of course, it was not originally designed as a chauffeur limousine. That was not the intention."
"The EQS is a complete departure from the brand's existing image. Its jellybean-like profile and dash-spanning MBUX Hyperscreen screams 'spaceship' more than it does 'luxury land yacht.'"
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