Mercedes-Benz is introducing illuminated grilles for their new generation of electric vehicles, starting with the GLC crossover. The redesign replaces the traditional blacked-out grilles with a shiny version inspired by the classic 600 Pullman and S-Class designs. The new grille features a chrome frame, lattice structure, and contour lighting, with additional illumination options available for a premium. This initiative reflects a fresh design direction termed 'Sensual Purity', aimed at redefining the brand’s iconic look and enhancing its appeal in the EV market.
The first new Mercedes-Benz to get the glitzy new grille is the upcoming GLC with EQ Technology-that's the electric version. It includes a wide chromed frame and smoked-glass-effect lattice structure.
The redesigned grille evokes classic designs from the 600 Pullman and S-Class models. It features contour lighting and offers an optional illuminated version with animated backlit dots.
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