"While it makes for convenient artwork up top, don't get this confused with the Chinese market Extended Range EV version of the Ford Bronco. This Euro-only model isn't that. In fact, this model is also said to be even smaller than the Kuga, which is a bit surprising considering how tiny the compact Kuga is in comparison to America's Bronco lineup."
"The naming decision is similar to that of the Mustang Mach-Eusing the brand's American heritage to sell its cars. That's part of Ford's bigger strategy to move away from being a "generalist" brand in Europe, according to Automotive News, and the Bronco nameplate is one way to achieve that while still selling a vehicle that Europeans will want to buy."
Ford will produce a Europe-only Bronco that shares only the name with the American Bronco and will adopt smaller, more European proportions. The model is expected to be even smaller than the compact Kuga and will be built at Ford's Valencia, Spain factory that assembles the Kuga. The Euro Bronco is rumored to offer a plug-in hybrid drivetrain rather than the Chinese-market Extended Range EV powertrain. The design will present a gruff, modernized off-roader appearance while leveraging American heritage to appeal to European buyers as part of a brand-specialization strategy.
Read at insideevs.com
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