Brian Kenny introduces a podcast episode focusing on the Porsche case, a unique example within Harvard Business School's vast case study collection. Stefan Thomke, a guest with expertise in business experimentation and innovation, discusses Porsche’s prominent status as the most valuable luxury brand for seven years straight. Despite its humble roots linked to the Volkswagen Beetle, Porsche has evolved into an icon of high-performance sports cars. Kenny and Thomke explore the brand's distinctive appeal and Thomke's personal connection to Porsche.
Porsche stands out as the most valuable luxury and premium brand for seven consecutive years, recognized for its speed and performance, rooted in humble origins.
Stefan Thomke, a repeat guest, focuses on business experimentation and is enthusiastic about Porsche, highlighting both personal connection and admiration for the brand's uniqueness.
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