The Car Brand Americans Love

"Lexus is Toyota's luxury brand. It launched in the United States in 1989, at about the same time Honda launched its luxury brand Acura and Nissan brought the Infiniti brand to market. Each of these companies wants a piece of the high-end and very profitable U.S. market. At that time, the U.S. was the largest car market in the world."

"BMW sold 371,000 vehicles in the U.S. last year, followed by Lexus at 346,000 and Mercedes at 325,000. Lexus, Mercedes, and BMW have one thing in common. That is, each has a large number of models across sedans, sports cars, crossovers, SUVs, hybrids, and electric vehicles (EVs). The other luxury car brands do not have a broad range of models. That may be because these brands are failures. Or, the lack of models may have kept buyers away."

"Lexus also offers models across a broad price range, as do Mercedes and BMW. The entry-level Lexus is the IS sedan with a base price of $41,830. At the high end of the range, the huge LX 700h has a base price of $116,685. Lexus has sat at the top of most auto quality rankings for years, along with Toyota."

Lexus is Toyota's luxury brand that launched in the United States in 1989 alongside Acura and Infiniti. The U.S. market was then the largest in the world. Cadillac and Lincoln lost market share while Acura and Infiniti failed to gain ground, leaving Lexus near the top with BMW and Mercedes. Tesla also competes based on buyer demographics and high prices. BMW sold 371,000 vehicles in the U.S. last year, followed by Lexus at 346,000 and Mercedes at 325,000. Lexus, Mercedes, and BMW offer many models across sedans, sports cars, crossovers, SUVs, hybrids, and EVs. Lexus covers a broad price range, maintains top reliability, and often reaches over 250,000 miles.

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