The Cadillac Optiq Shines-but Its Upcharges Don't
Briefly

The 2025 Cadillac Optiq marks the brand's ambitious entry into the competitive small luxury EV market, highlighting its evolution from a traditional luxury image to a tech-forward electric identity. With a starting price near $50,000, the Optiq boasts a multitude of features, including a remarkably quiet cabin and advanced hands-free driving capabilities. However, consumers may be put off by the added costs for features that used to be included. The vehicle's battery technology promises respectable range, but there are concerns about some software aspects. Its assembly in Mexico could also introduce tariff implications.
Cadillac's new electric Optiq SUV offers a luxurious, quiet interior experience but requires payment for features previously standard, showcasing a shift in luxury expectations.
With a focus on becoming electric and tech-forward, Cadillac's Optiq aims to attract affluent EV buyers, despite some limitations in software and features.
Read at WIRED
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