The BMW iX3 Is Racking Up Orders Without Test Drives

"Der Spiegel reports, citing unnamed sources inside BMW, that the Bavarian automaker received more iX3 orders than it was expecting in 2025. The report says those "very high order volumes" have prompted BMW to add an additional (third) shift to the factory where the iX3 is being built earlier than initially planned. The source adds that in Germany, around one in three buyers have never owned a BMW, which makes the fact that they are buying one without a test drive all the more unusual."

"We reported in October that the iX3 had racked up over 3,000 orders in Germany alone, and that was before the international first-drive event, when journalists published their initial impressions. Once they were published, orders picked up even more, also helped by the customer events it organized around Europe, giving prospective buyers a closer look at the car and sampling some features, even without driving it."

Orders for the BMW iX3 have exceeded expectations in 2025, prompting BMW to add an earlier-than-planned third shift at the Hungarian factory. Around one in three German buyers are new to BMW, and many purchasers place orders without test drives or seeing the car in person. By October, the iX3 had racked up over 3,000 orders in Germany alone. Journalists’ first-drive impressions and European customer events increased interest further. The iX3 uses a new 800-volt platform delivering faster charging, higher efficiency, enhanced driving dynamics and greater software definition. BMW confirmed very high demand while cautioning that some availability reports were exaggerated.

Read at insideevs.com