"At GM, that new-car development process is getting an AI injection in the design phase. Dan Shapiro, creative designer at General Motors, walked me through the workflow, which always starts with a human design. "That's what the sketches are for," he said, "and AI helps us see it sooner.""
"By feeding hand-drawn sketches into a commercially available tool called Vizcom, Shapiro was able to create a fully realized 3D model and animation in hours, a process he said previously took "multiple teams multiple months.""
The car design process traditionally involves extensive sketching and refinement before creating 3D models, often taking years. Recent changes in EV incentives and tariffs have impacted manufacturers' strategies. AI is now being integrated into the design phase, allowing for rapid development. At GM, designers use tools like Vizcom to convert sketches into 3D models in hours, a task that previously required months of teamwork. This shift highlights the potential of AI in streamlining automotive design while also raising concerns about its implications.
Read at The Verge
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