Tesla CEO Elon Musk has been promising an affordable electric vehicle, likely priced at $25,000, as a way to broaden the appeal of plug-in vehicles.
Things started to accelerate last year at Tesla's shareholder event, where the company's executives spoke about a specialized manufacturing technique that they called the 'Unboxed Process.' This breakthrough would allow Tesla to dramatically reduce the cost of manufacturing, enabling it to sell a vehicle at the $25,000 price point.
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