"Elon Musk still makes some of America's best electric cars. Earlier this summer, I rented a brand-new, updated Tesla Model Y, the first refresh to the electric SUV since it debuted, in 2020. Compared with even just two years ago, when the Model Y became the world's best-selling car, many companies make great EVs now. Some of them have the Model Y beat in certain areas, but for the price, the Tesla is still the total package."
"But now it's clearer than ever that Tesla's future is not in selling cars. The company's latest "Master Plan IV," which was released earlier this week, makes no mention of any new electric cars in the works. It is instead a technocratic fever dream, predicting a future in which humanoid robots made by Tesla free us from mundane tasks and create a utopia of "sustainable abundance.""
Tesla continues to deliver competitive electric cars, with the refreshed Model Y still offering strong value compared with many newer EVs. The company has not introduced an entirely new passenger car in five years aside from the delayed Cybertruck. Elon Musk is prioritizing autonomous vehicles, robotaxis, and humanoid robots, calling autonomy the transformative product that could vastly increase company value. Most revenue still derives from car sales even as strategy shifts. The latest Master Plan IV omits new-car plans and emphasizes robotaxis, batteries, humanoid robots, and rhetoric about meritocracy and sustainable abundance, while remaining vague.
Read at The Atlantic
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