Hiller told the Times that he initially sold about 5-10 "I Bought This Before We Knew Elon Was Crazy" bumper stickers a day, but as Musk became an increasingly outspoken Trump supporter, orders grew exponentially. Hiller mentioned that he now sells about 18,000 stickers across 30 countries, noting the emergence of similar merchandise on platforms like Amazon and Etsy. This situation reflects a growing divide among Tesla owners as they grapple with their vehicle's connection to Musk's controversial political views.
Musk's politics don't always align with his customer base, which over-indexes in the Bay Area and other liberal enclaves. Many owners chose Tesla to reduce their carbon footprints, exposing an inherent conflict. The increase in anti-Musk merchandise indicates a significant portion of the Tesla community feels uneasy about endorsing his views. Hiller's stickers resonate with those who feel conflicted about their purchases, capturing the current sentiment of embarrassed Tesla owners.
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