Tesla's performance stands out against a backdrop of a struggling imported car market in South Korea, showcasing its resilience with a slight decline in overall sales.
Despite facing overall market challenges, Tesla sold 29,750 vehicles in 2024, positioning it firmly within the top-selling brands in South Korea.
The best-selling import model in South Korea became Tesla's Model Y, with significant numbers showcasing the brand's growing influence in the automotive sector.
Economic challenges like high-interest rates and stagnant wages have contributed to a lower consumer sentiment, impacting the auto industry as a whole.
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