A recent study by LendingTree highlights Tesla's growing popularity among luxury vehicle buyers, analyzing over 1 million auto loan inquiries from January to November 2024. The Tesla Model Y topped the queries at 6.8%, followed closely by the Model 3 at 5.6%. Overall, Tesla captured 15.8% of luxury brand inquiries, making it the second-most sought-after luxury brand after BMW. The competitive pricing of these models plays a key role in their appeal among buyers, with the Model Y starting at $44,990.
Tesla's Model Y and Model 3 attract significant interest from luxury car buyers, with the Model Y leading at 6.8% of luxury vehicle loan queries.
LendingTree's study indicates that despite Tesla's luxury classification, the competitive pricing of the Model Y and Model 3 contributes to their appeal.
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