"SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving 'no viable path forward.' Reservation fees for early buyers in California are being fully refunded."
"Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda's engineering reliability with Sony's entertainment and AI expertise."
SHM has officially halted the development of its AFEELA electric vehicles, including the AFEELA 1 luxury sedan and a planned SUV model. This decision follows Honda's reassessment of its electrification strategy, which led to the cancellation of several EV programs due to slowing demand and high costs. SHM cited an inability to rely on key Honda technologies and manufacturing assets, leaving no viable path forward. Reservation fees for early buyers in California will be fully refunded, and the future of the joint venture is under review.
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