Tesla has started offering discounts on the Cybertruck as it battles to recover from a decline in sales. The automaker is now advertising up to $1,600 off new Cybertrucks on its website, with buyers also able to pick up demo versions of the futuristic pickup with just a few hundred miles on the clock at a $2,600 discount. It comes after Tesla moved some of its workers off its Cybertruck production line at its Austin factory.
The company does not make Cybertruck sales figures public, but it said it sold 85,000 "other vehicles," including Cybertrucks, Model X, and Model S vehicles in 2024. Tesla amassed two million reservations for the Cybertruck prior to the vehicle's release, according to an online tracker published by Electrek. The automaker has said the unorthodox off-roader is now turning a profit, and industry data shows it is still outselling rivals like the Ford F-150 Lightning.
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