"The fourth annual SDV Innovator Awards celebrate pioneers and experts who are pushing the automotive industry deeper into software-driven development. Among the most notable honorees for this year was Ashok Elluswamy, Tesla's Vice President of AI Software, who received a Pioneer Award for his role in advancing artificial intelligence and autonomy across the company's vehicle lineup. Tesla also secured recognition in the Expert category, with Lawson Fulton, a staff Autopilot machine learning engineer, honored for his contributions to Tesla's driver-assistance and autonomous systems."
"While automakers like General Motors, Ford, and Rivian also received recognition, Tesla's multiple awards stood out given the company's outsized role in popularizing software-defined vehicles over the past decade. From frequent OTA updates to its data-driven approach to autonomy, Tesla has consistently treated vehicles as evolving software platforms rather than static products. This has made Tesla's vehicles very unique in their respective sectors, as they are arguably the only cars that objectively get better over time."
MotorTrend presented the fourth annual Software-Defined Vehicle Innovator Awards at CES 2026 in Las Vegas. Tesla was among the most recognized automakers, with two employees honored for work on AI, autonomy, and vehicle software. Ashok Elluswamy, Tesla's Vice President of AI Software, received a Pioneer Award for advancing artificial intelligence and autonomy across the vehicle lineup. Lawson Fulton, a staff Autopilot machine learning engineer, received recognition in the Expert category for contributions to driver-assistance and autonomous systems. Other automakers such as General Motors, Ford, and Rivian also received awards. Tesla's software-first strategy emphasizes frequent over-the-air updates and a data-driven approach that treats vehicles as evolving software platforms.
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