"When Tesla unveiled its Standard versions of the Model 3 and Model Y this week, reactions were mixed. Many liked the addition of two new models, but they were also concerned about the price. Tesla launches two new affordable models with 'Standard' Model 3, Y offerings There's no arguing it: $36,990 and $39,990 for the Model 3 Standard and Model Y Standard were not what consumers had in mind."
"Tesla owners have become accustomed to expecting all the bells and whistles in their cars. Heated seats, ventilated seats, acoustic glass, vegan leather, industry-leading performance, world-class range, and a glass roof are all expected by current or past owners. But what about new owners? New owners do not have these high expectations, so to many of those who have not sat in a Tesla or driven one before, they are going to be blown away by the minimalistic looks, capabilities, and features of the Standard models."
"The Premium models will feel like the high-end offerings that other automakers also have for sale, except they'll only be a few thousand dollars more than Tesla's base models. With other companies, the price for these higher-end trims is $10,000 or more."
Tesla introduced Standard versions of the Model 3 and Model Y priced at $36,990 and $39,990, prompting mixed consumer reactions. Many consumers expected lower prices and expressed disappointment. The lower-priced Standard trims could attract first-time Tesla buyers who lack expectations for premium features. Existing Tesla owners expect heated and ventilated seats, acoustic glass, vegan leather, strong performance, long range, and glass roofs. The Premium trims remain available and cost only a few thousand dollars more than the Standard models, while other automakers often charge $10,000 or more for similar upgrades. Standard models fall under the U.S. Average Transaction Price according to Kelley Blue Book.
Read at TESLARATI
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