"Words like "Standard" can subtly imply "basic," "bare-bones," or "cheap" to consumers, especially when directly contrasted with "Premium" on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it's designed for affordability. Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just "RWD" highlights drivetrain rather than feature level), while "Premium" continues to signal desirable upgrades, encouraging upsells to higher-margin variants."
"Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the "Standard" moniker to identify its entry-level offerings of the Model Y. The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage."
Tesla launched the Model Y All-Wheel-Drive at $41,990 as a competitively priced entry that omits luxury features found in Premium trims. The company removed the "Standard" name and now lists base variants as Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive. Standard models introduced last year reduced price to meet U.S. EV tax credit changes by stripping items such as the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some storage. Possible reasons for dropping the moniker include avoiding negative "standard" connotations, emphasizing drivetrain-focused naming like RWD, simplifying configurator choices, and preserving "Premium" as an upsell signal.
Read at TESLARATI
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