"Suzuki has unveiled its first new logo in 22 years, thus ending its era of refusing to bow down to the flat logo trend. While most other car brands removed their shiny, skeuomorphic logo designs yonks ago, Suzuki has been proudly wearing its metallic sheen as a badge of honour. But this week, the motor brand redesigned its logo, and it's a more minimalist redesign for the digital age."
"Many recent car logo redesigns have taken the new era to an extreme, with completely flat new marks, that retain none of the texture of the previous iterations ( looking at you, Mazda). Suzuki, however, has retained key elements of its aesthetic detail - and I think this is a triumph of a redesign that doesn't feel boring or as if it only belongs on a screen."
"As you can see, the main body of the S has transformed to a matte grey/silver gradient. The 3D-style ridge within the S is gone, but there is a shiny silver ridge around the edge (inverted in colour from the old dark edge), which adds much-needed texture back in. The S itself is also more widely scaled, for better legibility."
Suzuki replaced its 22-year-old metallic emblem with a more minimalist logo optimized for digital applications while retaining core aesthetic details. The redesigned S adopts a matte grey/silver gradient, removes the internal 3D ridge, and adds a shiny silver ridge around the edge that is inverted in colour from the previous dark edge. The mark is scaled wider for improved legibility. On-car badges will use silver paint instead of glossy chrome for environmental reasons. The redesign includes a new tagline, "By Your Side," and has drawn largely positive reactions online with some cost-related criticism.
Read at Creative Bloq
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