Volkswagen has launched a subscription service for additional performance in its ID.3 electric vehicles, allowing customers to access increased horsepower for a fee. The ID.3 Pro and Pro S models are listed with 201bhp but can achieve 228bhp with a monthly fee of £16.50, an annual payment of £165, or a £649 lifetime subscription. This model reflects a broader trend among European automakers who are adopting subscription services for performance upgrades. The tiered pricing model aims to provide flexibility for consumers while generating ongoing revenue and access to customer data for manufacturers.
Volkswagen has introduced a monthly subscription fee to access the full performance of some ID.3 electric vehicles, allowing owners to increase horsepower.
For an extra 27bhp, buyers can pay £16.50 per month, £165 annually, or £649 for a lifetime subscription, which transfers if resold.
The model of tiered subscription services has been adopted by several automakers, providing control and flexibility and offering ongoing cash flow and data for carmakers.
Automakers are turning cars into platforms, replicating the software subscription model that has become ubiquitous, which raises concerns about ongoing costs and ownership.
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