"Honda's recent decision to cancel three electric vehicles planned for the U.S. market has left Sony Honda Mobility unable to develop the Afeela sedan and SUV, which were set to launch soon."
"The Afeela 1 sedan was expected to debut with a starting price of around $90,000, but the shift in Honda's strategy has jeopardized its release."
"Sony Honda Mobility stated that it will continue to evaluate the future of the joint venture and will announce its mid to long-term positioning as well as contributions to mobility at the earliest opportunity."
Sony Honda Mobility has decided to discontinue the development of its Afeela-branded electric vehicles after Honda canceled three planned EVs for the U.S. market. This decision is attributed to President Trump's tariffs and increased competition from China, potentially costing Honda $16 billion. The joint venture relied on Honda's technologies and assets, and with Honda's change in strategy, it can no longer proceed. The future of the joint venture and its employees remains uncertain, with ongoing discussions about its direction and contributions to mobility.
Read at TechCrunch
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