Rolls-Royce Motor Cars announced a £300 million investment in its Goodwood factory to boost production capacity and meet rising demand for bespoke vehicle upgrades, reflecting the luxury carmaker's robust growth despite a slight decline in overall sales.
In an interview, CEO Chris Brownridge emphasized that even though there has been a dip in demand in China, Rolls-Royce remains in a strong position, indicating a balanced resilience in its operations.
The luxury car manufacturer recorded its third-highest annual sales in 2024, selling 5,712 cars, while catering to the unique requests of ultra-wealthy clients who spend significantly to personalize their vehicles.
The investment at Goodwood signifies a continued commitment to high-end manufacturing, growing from just 300 employees at the facility under BMW's ownership to over 2,500, showcasing a significant expansion trajectory.
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