Tesla's CEO Elon Musk emphasized the company's vision for a sub-$30,000 driverless two-seater, but the branding faced hurdles when the USPTO rejected its trademark application for the term 'robotaxi.' Citing the term's generic nature, the USPTO pointed out that Tesla would need to provide substantial evidence to support their marketing claims and distinguish their vehicle from existing ones. This situation reflects a broader ongoing struggle regarding originality within the company's branding, especially as other competitors also use similar terminology.
Tesla's trademark application for 'robotaxi' was rejected by the USPTO due to its generic nature, highlighting ongoing challenges in the company's innovation strategy.
The USPTO's denial is based on the term 'robotaxi' being too descriptive and not unique, which may hinder Tesla's self-driving vehicle branding.
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