Rivian plans to keep the starting price of its R2 crossover at $45,000 despite the potential impact of tariffs on production costs. CEO RJ Scaringe emphasized the importance of this price point and confirmed that production is set to begin in the first half of 2026 at the company's Illinois facility. Currently, Rivian's lineup has a high average selling price of around $88,500, making the R2 a critical model for broader market appeal. Rivian is also looking to source batteries locally to mitigate tariff impacts.
Rivian is committed to its starting price of $45,000 for the R2 crossover despite the challenging tariff environment, saying it's vital for the company.
The R2 is expected to start production in Illinois by mid-2026, offering Rivian a path to scale and revenue growth beyond its existing lineup.
Collection
[
|
...
]