"We did not build this company based upon federal tax incentives. And we're going to prove that we're going to be successful in the future."
"For Rivian, it's do-or-die time."
Rivian begins long-delayed construction on a $5 billion Georgia manufacturing facility as federal EV tax credits expire Sept. 30, eliminating up to $7,500 per vehicle. Company leaders express confidence that Rivian vehicles will sell based on product superiority rather than incentives. The Georgia plant, announced in 2021, targets 200,000 vehicles yearly starting in 2028 with a planned second phase adding another 200,000 units. Current production in Illinois focuses on high-end R1T trucks and R1S SUVs, with R2 SUVs priced from $45,000 to begin next year. Delivery guidance falls to 40,000–46,000 vehicles this year while production is limited to prepare 2026 models.
Read at Fast Company
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