"the vehicle is shown for the first time at AutoMobility LA 2025 in Los Angeles, which remains on site until November 30th, 2025. Here, viewers can see the exterior of the vehicle, which the design team calls as 'art of steel.' It is because the SUV becomes the platform to showcase how steel can move, bend, and hold shape. The body lines follow this idea, using smooth surfaces and precise edges to show how steel behaves when pressure is applied to it."
"Since the design team wants the exterior to connect to the outdoor environments, the shape of the off-road SUV Crater Concept is sharp and protruding, from the skid plates to the fenders and roof features. The vehicle's silhouette shows steep approach and departure angles, allowing the SUV to move over rocks or slopes without touching the front or rear ends. The 18-inch wheels use a hexagonal pattern inspired by the image of an asteroid hitting a metal surface and forming a crater."
Hyundai Motor America presented the Crater Concept, an off-road SUV shown at AutoMobility LA 2025 in Los Angeles. The vehicle is designed to double as an emergency response platform with a fire extinguisher, first aid kit, roof lights, and a crash pad. Exterior design emphasizes how steel can move, bend, and hold shape through smooth surfaces and precise edges. The silhouette features steep approach and departure angles, 18-inch hexagonal-pattern wheels, and 33-inch off-road tires for traction and clearance. Functional elements include a wide front skid plate, roof platform for lights and equipment, hood-to-roof branch-clearing cables, flat fenders, and protective rocker panels. Lighting uses Hyundai's parametric pixel language.
Read at designboom | architecture & design magazine
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