Lucid began production of the Gravity SUV in early December 2024 but only delivered nine units by the end of Q2. Interim CEO Marc Winterhoff stated the company is not satisfied with the current production outcome and is aiming to improve later in the year. The Air sedan, while elegant and efficient, does not meet current market demand, prompting Lucid to target the SUV segment and enhance its market presence with the Gravity model. The delivery process has been slow, raising questions about the brand's viability and appeal.
Lucid's production of the Gravity SUV began in December, but by Q2 it delivered only nine units, leading to concerns about its relevance in the market.
Interim CEO Marc Winterhoff admits that the company is not satisfied with Gravity production, indicating efforts to improve in the second half of the year.
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