Walter P. Chrysler, initially an employee of the Union Pacific Railroad, became fascinated with automobiles after seeing an expensive Locomobile at a car show, marking the beginning of his journey into the automotive industry.
In 1925, after purchasing the struggling Maxwell Motor Co., Chrysler restructured the company and established Chrysler Corp., marking a significant shift in the American auto industry landscape.
The introduction of Plymouth in 1928 allowed Chrysler to grab a share in the low-priced car market, quickly becoming a significant competitor as the third best-selling car brand by 1931.
The 1960s saw Chrysler adapt to changing consumer preferences with compact cars, launching successful models like the Plymouth Valiant, shifting their approach in response to market dynamics.
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