The introduction of the Chevrolet Camaro in 1967 was primarily driven by the desire to compete with the successful Ford Mustang and respond to safety concerns raised by Ralph Nader's 'Unsafe at Any Speed'.
Chevrolet's management moved wisely from the declining Corvair to the Camaro as a tactical shift to capture the market left open by the Mustang's success.
Unveiled at a press conference on June 28, 1966, the Camaro was cleverly introduced with a humorous definition—a small vicious animal that eats Mustangs—signifying its competitive nature.
By becoming the official pace car for the Indianapolis 500, Chevrolet ensured that the Camaro would gain marketed visibility to millions, leveraging the race's massive audience.
Collection
[
|
...
]