Mattel is expanding its Hot Wheels brand with the introduction of the Mattel Brick Shop, a new line of collectible building kits that blends die-cast car culture with assembly fun. This lineup includes seven sets categorized into Speed, Elite, and Premium series, each catering to different building skill levels and interests. The Premium Series features high-end models like the 1:12 scale Mercedes-Benz 300 SL, designed for older enthusiasts. With pre-sales already active and an upcoming summer launch, the Brick Shop transforms Hot Wheels into customizable collectibles, bridging the gap between toys and serious collectible pieces.
The Mattel Brick Shop presents a new dimension for Hot Wheels, merging die-cast car culture with the interactive fun of building kits, appealing to fans of all ages.
Each set celebrates automotive authenticity by combining buildable bricks with metal components and exclusive 1:64 die-cast cars, offering a customizable collectible experience.
The Premium Series, designed for serious enthusiasts aged 17 and older, features intricate builds like the Mercedes-Benz 300 SL, showcasing high-end craftsmanship and detail.
The Elite and Speed Series offer various levels of engagement, catering to both novice builders and seasoned collectors, making the Hot Wheels legacy accessible and enjoyable.
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