"Bach, who also served as Lucid Motors' Senior Vice President of Product, has been with the company since 2015. He joined Lucid after spending three years as Tesla's Director of Engineering, where he worked alongside Lucid Motors' former CEO and CTO Peter Rawlinson. Bach spent more than ten years at Volkswagen before Tesla. Lucid Motors' Vice President of Quality, Jeri Ford, is retiring as well. She will be replaced by Marnie Levergood, who is coming to the company from Scout Motors."
"At the same time, Lucid Motors' current Senior Vice President of Powertrain, Emad Dlala, is being elevated to oversee all of "Engineering and Digital." Dlala was promoted once already earlier this year and has been with the company since 2015. The shakeup comes as Lucid enters its ninth month without a permanent CEO after Peter Rawlinson suddenly resigned in February. Former Chief Operating Officer Marc Winterhoff has been serving as CEO on an interim basis ever since."
"The loss of Bach and Ford is the latest in a line of executive departures at Lucid Motors. The company's head of investor relations, Senior Vice President of Operations, Managing Director for Europe, and the Vice Presidents of Software Quality and Marketing have all left within the last year. The changes are happening at a critical moment in Lucid Motors' history."
Eric Bach, Lucid Motors' chief engineer and Senior Vice President of Product since 2015, is leaving after more than a decade in the industry. Jeri Ford, Vice President of Quality, is retiring and will be succeeded by Marnie Levergood from Scout Motors. Emad Dlala is being elevated to oversee Engineering and Digital after a prior promotion earlier this year. The company remains without a permanent CEO since Peter Rawlinson's February resignation, with Marc Winterhoff serving as interim. Multiple other senior executives have departed recently. Lucid launched the Gravity SUV and plans a $50,000 mid-sized EV in 2026, likely requiring additional funding.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]