Alcon's lawsuit states that Tesla had requested permission to use an image from Blade Runner 2049 in the marketing event. Alcon refused all permissions and adamantly objected to Defendants suggesting any affiliation between BR2049 and Tesla.
The lawsuit is especially blunt in its description of Tesla's behavior, stating that Defendants then used an apparently AI-generated faked image to do it all anyway.
The lawsuit is also eminently critical of Musk himself, citing his 'massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech.'
The company cites potential confusion over its forthcoming Blade Runner 2099 streaming series as one of the ways the Cybercab imagery caused them harm.
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