Kia Was An EV Pioneer. What Comes Next Is Complicated
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Kia Was An EV Pioneer. What Comes Next Is Complicated
"But one year later, the tax credit is gone, the EV9 GT is postponed indefinitely, and the EV6 is, seemingly, the one EV that didn't set a sales record in the second quarter, even as buyers rushed to claim tax credits. And as a South Korean company, Kia has been vulnerable to new tariffs. The car market is now very different from what it was a year ago. But Kia's competency in all three powertrain types means that it can lean into choice, executives said."
"The Telluride was a smash hit for the company, breaking through to a wealthy and young audience with a ravenous appetite for three-row SUVs. At the LA Auto Show, Kia revealed a second-generation Telluride with a new hybrid powertrain. It sits well alongside the EV9, which just set its own sales record, and models like the Carnival and K5, which just saw 48% and 85% sales growth, respectively."
Kia is on track for a fourth consecutive year of U.S. sales growth, driven by increases across gas, hybrid and electric vehicles. Recent shifts include loss of a federal tax credit for some models, postponement of the EV9 GT, and the EV6 failing to set a second-quarter sales record amid a rush for tax credits. South Korean ownership has exposed Kia to new tariffs. Strong sellers include the Telluride, now offered with a hybrid powertrain, and growth from the EV9, Carnival and K5. Kia is emphasizing giving dealers and customers choices across powertrains.
Read at insideevs.com
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