"a variety of seemingly contravening vibes. The 2023 edition of the Japan Mobility Show was an electric-vehicle tour de force; every brand there put on a big show of declaring that Japan Inc. would no longer pace behind Tesla, China's automakers, and even American brands at EV tech and software. Soon, they said, they would get back to where they belonged."
"Gallery: Nissan Manga Booth at the Japan Mobility Show But the EV market has shifted tremendously since then. And an auto sector that's always been happy to prioritize gas engines and hybrids over EVs is having a bit of an I told you so momentjust not without a keen awareness that it's still got a ways to go on battery power, software, autonomy and, well, mobility."
The Japan Mobility Show featured strong EV positioning in 2023, with manufacturers vowing to reclaim leadership in EV tech and software from Tesla, Chinese, and American rivals. The EV market has since shifted, and Japanese brands show a mix of ambition and realism. The sector retains preference for gasoline engines and hybrids while acknowledging remaining deficits in battery power, software, autonomy, and mobility services. Cost remains a barrier to EV adoption, and U.S. discourse emphasizes affordable EVs more than the Japanese conversation. Executives, designers, and engineers revealed varied strategies and candid assessments of the work needed to meet EV goals.
Read at insideevs.com
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