Jaguar Land Rover (JLR) has announced a pause in car shipments to the US starting in April due to a newly implemented 25% tariff on imported automobiles by President Donald Trump. A spokesperson acknowledged the importance of the US market for their luxury brand and mentioned both short-term shipment interruptions and longer-term strategies are being evaluated. The decision comes amid significant global market volatility driven by trade tariffs, highlighting the economic uncertainties posed by such policy changes.
"The USA is an important market for JLR's luxury brands. As we work to address the new trading terms with our business partners, we are enacting our short-term actions including a shipment pause in April, as we develop our mid- to longer-term plans."
"JLR's brands were 'accustomed to changing market conditions' and that it was prioritizing 'delivering for our clients around the world and addressing these new US trading terms.'"
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