Jaguar Land Rover has announced a pause in shipments to the U.S. in response to a 25% import tax imposed by President Trump, reflecting the struggles of Britain's auto industry under rising tariffs. The decision highlights the importance of the U.S. market for JLR, as the company reassesses its trading strategies. Analysts anticipate that other British carmakers may follow suit, given the industry’s already declining production numbers and the ongoing transition to electric vehicles. Industry leaders stress the urgency for government support and trade discussions to mitigate job losses and safeguard economic growth.
"The USA is an important market for JLR's luxury brands," the company said in a statement. "As we work to address the new trading terms with our business partners, we are taking some short-term actions including a shipment pause in April, as we develop our mid- to longer-term plans."
I expect similar stoppages from other producers as firms take stock of what is unfolding," said David Bailey, an automotive industry expert and professor of business economics at the University of Birmingham.
The industry is already facing multiple headwinds and this announcement comes at the worst possible time," Mike Hawes, chief executive of the U.K.'s Society of Motor Manufacturers and Traders, said last week.
SMMT is in constant contact with government and will be looking for trade discussions to accelerate as we need to secure a way forward that supports jobs and economic growth on both sides of the Atlantic."
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