"As my car rounds the corner into the hotel's driveway, I see them: Dozens of screaming F1 fans holding posters and clamoring to peek inside the vehicle. It's the night before the Mexico City Grand Prix, and I've got a room booked at the Ritz-Carlton, where an F1 driver or two is known to be staying. That's who they're hoping to catch a glimpse of, not my deeply un-famous self."
"I'm in town to report on the state of F1's female fandom, but if I'm being honest, I'm still skeptical of the much-vaunted stats: Per the FIA, the league's governing body, in 2022, 40% of supporters worldwide were women (up 8% from 2017), as are a whopping three-fourths of new fans. Admittedly, I may be biased. The big F1 fans in my family are dudes (my father and brother),"
Dozens of fans waited outside a Ritz-Carlton in Mexico City hoping to glimpse F1 drivers, and most of them were women. FIA data indicate 40% of global supporters were women in 2022, with three-fourths of new fans female, prompting skepticism. Personal familiarity with the sport skewed male in one family. Observations across qualifying and race day revealed active female engagement. The Paddock Club served as a VIP hub where Marriott Bonvoy packages bundled hotel stays, Paddock Club tickets, Mercedes lounge access, garage tours, and other perks. Brand activations included a makeover station offering full faces of makeup, bouncy curls, and polished nails.
Read at Bustle
Unable to calculate read time
Collection
[
|
...
]