Hyundai's latest design study, the Insteroid, is a striking concept inspired by 1980s Group B rally cars, such as the Renault 5 Turbo. While there's no plan to take the Insteroid to races, its widebody kit and outrageously styled features aim to distill 'pure fun.' According to Simon Loasby from Hyundai's Design Center, this concept is about evoking emotion and imagination, merging exterior boldness with a unique interior that reflects rally elements while maintaining design elegance, making it not just a vehicle but a potential design icon.
Hyundai’s Insteroid design study draws heavy inspiration from 1980s Group B rally cars, blending fun with imaginative design and bold aesthetics.
Simon Loasby describes the Insteroid as 'a celebration of pure fun', combining a striking visual style with immersive experiences.
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