"There's no arguing it: $36,990 and $39,990 for the Model 3 Standard and Model Y Standard were not what consumers had in mind. But, despite Tesla getting its new offerings to a price that is not necessarily as low as many expected, the two cars still have a chance to assist with quarterly deliveries. Here's how: First-time Tesla buyers will lean toward Standard models"
"Heated seats, ventilated seats, acoustic glass, vegan leather, industry-leading performance, world-class range, and a glass roof are all expected by current or past owners. But what about new owners? New owners do not have these high expectations, so to many of those who have not sat in a Tesla or driven one before, they are going to be blown away by the minimalistic looks, capabilities, and features of the Standard models."
Tesla introduced Standard versions of the Model 3 and Model Y priced at $36,990 and $39,990, prompting mixed reactions and complaints that the cars are not as affordable as some expected. The lower-priced Standard trims could still boost quarterly deliveries by appealing to buyers who have never owned a Tesla and lack high expectations for premium features. Current Tesla owners expect heated and ventilated seats, acoustic glass, vegan leather, high performance, long range, and glass roofs. The Premium trims will feel like high-end offerings and are only a few thousand dollars more than the base models, whereas competitors often charge $10,000 or more for similar upgrades.
Read at TESLARATI
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