"The Corvette CX is an ostentatious tour-de-force of advanced engineering, design, and manufacturing that took a team of hundreds three years and undisclosed millions of GM's nearly $70 billion market capitalization to create."
"GM designed this all-electric 'hypercar' to be action-movie-ready. It's capable of running on regular roads and high-speed racetracks, with 2,000 horsepower coming from individual motors for all four wheels."
"Concept cars are both more and less visible now, and their long-established brand-building purpose is in question. But as visions of the future, they are increasingly important."
The Corvette CX represents a significant achievement in automotive engineering, featuring 2,000 horsepower and a lightweight carbon fiber structure. Designed for both regular roads and racetracks, it includes advanced aerodynamics with an adjustable rear spoiler. The creation of this unique vehicle involved a large team and substantial investment from GM. Concept cars like the Corvette CX are now more about digital presence than public interaction, raising questions about their traditional role in brand building and visibility in the automotive market.
Read at Fast Company
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