"With an expected audience of over 130 million viewers serving as a backdrop, the Cadillac F1 team revealed its livery for its inaugural season with a Super Bowl ad. Running during the fourth quarter, the 30-second spot unveiled what fans can expect to see when the car takes to the track in less than a month at the F1 season opener in Melbourne."
"Like much of the past 11 months since Cadillac received approval to join this year's field as F1's 11th team, the process of putting together such an ambitious livery reveal came at breakneck speed. So how did "America's new team" pull this off? "Everyone internally was asking the same question," Cadillac's chief marketing officer Ahmed Iqbal tells Sports Illustrated."
Cadillac's F1 team revealed its inaugural-season livery during a 30-second Super Bowl ad reaching an expected audience of over 130 million viewers and paired the TV spot with a Times Square activation. The car features a split black-and-white design intended to symbolize a yin-and-yang balance between grit, determination, performance and aspiration, optimism and ambition. The reveal was produced rapidly after Cadillac's approval as F1's 11th team, with the spot assembled in under 90 days despite typical Super Bowl campaigns taking four to five months and 30-second airtime costing $8-10 million in 2026. The car will debut at the Melbourne season opener in less than a month.
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