In light of new auto tariffs announced by the Trump administration, automakers have begun implementing various countermeasures. Ford is offering employee discounts to consumers, while VW is introducing import fees on certain vehicles. Stellantis has halted production in Canada and Mexico, affecting 900 workers. Industry analysts predict these tariffs could cost the automotive sector over $80 billion, with significant impacts on the Big Three automakers' profits. Ford, with a large stock supply, remains cautious about potential price hikes but is actively engaging customers with discounts.
Ford announced on Wednesday that it would make employee pricing available to consumers for the next two months. 'In times like these, talk is cheap. At Ford, we believe in action,' Rob Kaffl, Ford's director of US sales and dealer operations, said.
The Trump administration's fresh wave of tariffs sent shockwaves through the automotive industry, leading to discounts and production pauses in response.
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