""SHM today announced that it has decided to discontinue the development and launch of its first model, Afeela 1, and its second model of Afeela vehicles that had been under development.""
""Honda blamed tariffs charged by the USA and the Trump administration's decision to reduce incentives to buy electric cars for its decision to shift into reverse.""
""In such a difficult competitive environment, Honda was unable to deliver products that could compete effectively against emerging Chinese EV-makers.""
Sony and Honda's collaboration to create the Afeela electric vehicle has been terminated. The joint venture, Sony Honda Mobility, aimed to combine Honda's automotive expertise with Sony's technology. Afeela was designed as a customizable, software-defined vehicle. However, Honda's recent decision to cancel three planned EVs in the USA, influenced by tariffs and competition from Chinese manufacturers, led to the discontinuation of Afeela's development and launch.
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